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Brand Identity Intermediate

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Course Description

Students in this course will develop creative thinking skills in order to communicate strategies clearly and build a successful brand. They will develop an understanding of the different components of corporate identity through the design of a brand style guide. The course projects will further exercise the technical aspects of layout design using Adobe InDesign, Illustrator and Photoshop. Students will apply visual language to create and communicate a corporate brand message through the development of multiple-page projects and brochures a series of real-world projects.

You'll learn how to: