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Brand Identity Design

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Brand identity design is one of the most important disciplines for designers. This creative and dynamic course will give you a robust introduction to the brand identity design process, from research, planning and strategy to design implementation and final file preparation. You will develop an understanding of the different components of a brand identity by way of a series of brand case studies and will then explore creative approaches to building a brand identity. You will establish a comprehensive brand identity design project that involves design research and strategy, logo design, collateral, and style guidelines.

Course Description

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You'll learn how to: